How To Create A Memorable FX Brand

2021 is a year of new opportunities, and if you have decided to take the leap this year and start your very own FX brokerage, this article is for you. In today’s article, we will share with you the key steps and strategies you need to undertake in order to create a memorable FX brand along with tips and tricks on how to get your very first customers. 

Let’s get started.

1. Find Your USP

One of the first and most important steps you need to take is to understand your brand’s USP. As someone who has just started their company, you must be well aware of the competitors you have. And when a significant amount of competition is present, you ought to ask yourself, what is different about my business, which will intrigue my customers to choose me over my competitors. 

In the marketing industry, your brand’s reason is often referred to as the USP or Unique Selling Proposition, or in other words a single or multiple aspects of your business that will help you stand out from the competition. In your case, this might be your customer support or the expert research team you have within your company. 

Whatever it might be, it is important that you identify it early in your business and place it at the core of your brand-building efforts.

2. Create Your Logo

The first impression your potential customers will acquire about your business will come from your brand’s logo, and thus this is an integral part of your brand building strategy. In today’s modern business environment, customers are exposed to thousands of brands every day, and thus you need to make sure that not only is your brand eye-catching and iconic, but it also captures the essence and message of your brand clearly. 

If your budget permits, get a professional designer who can bring your brand to life or if you are just starting out, you can always rely on free resources like Canva to create your initial design. 

Along with this, keep in mind that the colors you select for your brand logo will play a significant part in determining how your customers feel about your brand, and thus you should read up on color psychology in logo design beforehand. 

3. Create a Brand Awareness Campaign

Once you have finalized your brand’s USP and logo, it is now time to set up a brand awareness campaign, such that you can get the word out about your company. A great way to do this is through professional networks like LinkedIn, where there are dedicated groups for FX traders and also customers who are actively seeking out their services. 

At this stage, you need to design a campaign that is bold and attractive, such that you can draw upon the attention of your target audience and convert them into leads in the future. Along with this, a great point to keep in mind is the fact that instead of focusing on the core product you offer, focus on the pain points of your customers that your product will solve. 

Diverting attention from what you can offer to how your customers can benefit from your offering can not only change the narrative of your brand awareness campaign in your favor but also make sure that customers are more likely to approach you rather than your competitors in the future.

4. Double Down on Social Media Presence

Last but not least, create a presence for your brand on popular social media websites. Starting from consumer-centric ones like Instagram all the way to business-centric ones like LinkedIn, you need to make sure that you have a well-tailored social presence. Depending on the social media website you choose, research on the target audience you want to attract and subsequently start creating and posting valuable content for your audience.

Having a well-tailored presence on social media will not only help you engage with your customers better but also give them a space to interact with your content, learn about offerings, all of which will be contributing factors to your business’s success in the long term. 

However, when you are just starting out on social media, it is immensely important to properly research on the platform and learn about the type of content that works best for your purpose. For example, if you want to build a loyal following on Instagram, the new Reels feature might be best for you, whereas if you want to execute the same on LinkedIn, posting in-depth articles on expert topics might work better.

Ending Lines

Creating a memorable brand for your FX business is not only immensely important to attract new customers, but also to craft and foster a brand identity for the long term. Because at the end of the day, succeeding in the FX industry is not an overnight game, but one that requires consistency and hard work for the long run. 

All the best.

5 Effective Marketing Strategies For Your Startup Brokerage

Every year around the world hundreds of startups enter the FX industry with their own brokerages, thus increasing the competition both for existing businesses as well as new ones. If you are looking to market your forex brokerage in 2021 and gain an edge over your competitors, not only will you need to rethink your approach towards marketing, but also constantly adapt to the changing times to keep up with the pace of the industry. 


Thus, in today’s article, we will share with you 5 effective ways marketing strategies you can implement in your forex business in 2021 to gain more customers and take your business to new heights. Let’s get started.

1. Create an Audience Persona

One of the biggest mistakes we witness in the FX industry in terms of marketing is targeting the same customer segment by firms of all sizes. Be it an established business with several years of experience, or a firm which has just opened its doors to the public, everyone is targeting the same audience segment and increasing the overall competition. 

However, if you want to see your marketing efforts bear fruit in 2021, this should not be your approach moving forward. 

A tried and tested alternative to this is to create an audience persona for your brand at the very beginning. In simple terms, an audience persona is a document that outlines how your audience looks and includes verticals such as their age, likes, dislikes, geographical location, age, gender and more. Creating a detailed audience persona for your business will not only help you identify your target audience better, but will also help you deliver custom ads to your target audience, which have better engagement and potential for converting an engaged audience into a loyal customer base. 

2. Understand the Power of Your Brand

If you want to succeed in your FX marketing efforts for 2021, one of the most important and crucial aspects you need to address is the power of your brand. Creating and fostering a strong brand for your business right from the start will not only help you get your foot in the door in terms of signing up new customers, but it will also contribute to fostering an engaged and loyal customer base further down the line. 

In order to create and nurture a powerful brand for your FX business, make sure you have a logo that stands out and clearly communicates your brand message along with a strong presence on social media websites, as these are avenues where you can find the most number of customers for your business. 

3. Invest in Digital Marketing

Gone are the days when you could just rely on word of mouth to get customers for your business. As people get more and more connected through the power of internet, every business around the world is going digital, and so should you. If you have just started your business, and you are considering where to invest to get the maximum ROI (Return on Investment), we will strongly recommend that it be to create an appealing website for your business. 

Having a website that not only looks and feels good but is also immensely functional will go a long way in establishing your brand’s presence in the market. Along with this, make sure that your website is SEO (Search Engine Optimization) optimized from day one, such that customers can find you on the web, the moment they search for something related to your business.

4. Create a Knowledge Bank

A recent survey conducted among customers who actively seek out FX brokerages on a regular basis indicated that the number one reason, as to why they are wary of working with a FX brokerage is their lack of understanding when it comes to technical terminology.

As the founder of a forex brokerage, it might be easy for you to understand all the complicated terms which are involved in the business, but if you just shift your perspective and look at the situation from the standpoint of a customer, you will quickly realize the problem. 

An effective solution to this which can act as a great marketing tactic as well, is to create a heavily researched knowledge base for your potential customers to learn from. In this section, you can cover the various intricacies of your industry, and by further SEO optimizing them, you can rank on SERP.

The visitors are more likely to come in touch with you when your website has quality information about the market and placement of orders.

5. Invest for the Long Term

When you are planning to market your forex brokerage and make it big in the industry, then investing for the short term with an eye to witness overnight success should not be on your mind. Over the years, several market reports have indicated that creating a long term marketing strategy and sticking by it with patience and consistency can not only help you nurture an impeccable brand identity for your customers but also tune your footsteps on the pathway to success.

Develop a Simple and Updated Website

You must keep all information published on your business website up to date. You can make effective use of your Laptop by updating your website information. For making simple edits, you will not need to hire a coder

Be it about changing description or a date, a few clicks of the mouse is all you need. You can invest your savings over redesigning or acquiring big projects. Don’t give your customers a chance to point out flaws on your site

Ending Lines

When you are just starting out in the forex business, marketing it effectively can seem like a daunting task, but if you plan wisely and you effectively implement the steps we shared above in this article, we are sure that your marketing and brand building strategies for your forex business will be a huge success in the long term.

All the best!

How Can Forex Brokers Use Social Media Handles to Their Advantage

Social media is the most powerful tool of communication. People can keep in touch with friends and family on social media. But marketers have found an entirely new usage for these handles.

Did you know that 34% of purchases are made on social media? This gives us all the more reasons to be online and among our buyers! Many Millenials trust social media websites more than traditional websites and are happy to conduct payments on them.

However, the purpose of social media is not just to get more purchases. It is to build client-business relationships. In this article, we will talk about how forex brokers can use social media handles to their advantage.

The best way to use social media for forex brokerage is to make sure that you have incorporated all many social media handles in your marketing strategy. Instead of only using social media ads, you need to make use of organic posters as well and vice versa.

Social media marketing is a very strong means for brokers to expand their business and develop new marketing strategies. Here are 5 ways to build your customer base on social media:

1. Networking

  1. The truth is, if you are not on social media you don’t exist. This is not a joke anymore because a social media presence allows you to occupy a small place in the Forex brokerage industry.

    Social media accounts allow you to reach out to new people, partake in hot discussions, and resolve queries among novice traders. 

    Twitter is perhaps one of the best platforms to network and finds new clients. You don’t need followers to be visible and if you tweet many times a day using the right hashtags you will become noticeable. Your Tweets will be valued.

    Since it is so inexpensive to use Twitter, many spammers have found a way to trick traders on Twitter.

    The only way to fight spammers is to authenticate yourself as a forex broker. Link your website with all your social media accounts and vice versa. Provide genuine advice and give a chance for traders to get to know your business.

    Of course, it’s not easy to create a genuine image but if you are consistent on social media, you will become recognized among Forex Traders.

2. Attract Novice Traders

  1. Once a trader finds a brokerage whose platform brought them a lot of success, they are more likely to stick to that broker. We want to be that winning broker for novice traders.

    Many people are interested in Foreign exchange but don’t have enough knowledge. You can be that source of information. Blog content, video content, social media discussions, live chats – all of these can help you secure a new client.

    Many millennial traders prefer to communicate with forex broker firms on social media. So, having a strong social media presence can attract and retain younger forex traders.

3. Social Media Ads

  1. Apart from organic content, you can also invest in social media ads. Facebook ads are perfect to introduce a new Ferox instrument, a new commodity, or propose an offer that is irresistible for novice traders (like low service tax, free training, and consultancy for the first month, etc).

    Before starting the ads you need to conduct thorough research on the places within your jurisdiction that respond well to advertisements. If we want to get the best out of all our ads we must target it towards the places that bring a maximum response.

    Lastly, since advertisements redirect customers to your website, it is crucial that you have a fast landing page. We live in an era where everything is fast. We are accustomed to seeing perfection all the time that a slow landing page can easily put us off. If your service does not match up to the ad, potential customers are likely to leave and never come back.

4. Content On Social Media

  1. We have briefly touched on this topic in the earlier sections. Content is a very important aspect of building a social media presence. At the end of the day, we want to help traders reach their potential set of customers.

    The best way to do it is to share blog content and video content on social media handles. If you are new and unable to invest in original content, we suggest you share information, from other sources. But as time progresses, it is ideal to build your own content and share them on social media handles. This will increase visibility and secure your position as an authentic broker in the forex industry.

    Check the kind of content your competitors are spreading online. Facebook and Twitter allow you to keep a close eye on your competitors without their knowledge. Use it to your advantage and take inspiration from blog posts and posters that have faired well on competitor platforms.

5. Social Media Surveys

  1. Lastly, social media content should be a mixture of what works well and what your customers want. The best thing about social media handles is that if you ask your followers, they would be very happy to tell you what they want! 

    Polls and surveys allow you to interact with followers, particularly those who are not very vocal about their requirements.

    Instagram stories, Facebook, and Twitter are very effective in generating an instant response from your surveys. If done well, you can use this method to understand what your customers want. It can create enough incentive to answer the most frequently asked questions on your blog and youtube channel.

    When customers see you conduct surveys and respond to the results they will feel more connected to you and want to stay with you for the long haul. 

  1. So, here are some simple social media strategies for Forex brokers. Every customer is unique. You may initially follow trends set by other competitors but as you start posting and interacting with your followers you will find your own voice. That’s when you will become a successful forex broker on social media!