Pips, Points, and Ticks: What’s the Difference?

Traders use terminology like point, tick, and pip to depict price changes in financial markets. While traders and analysts use these three phrases interchangeably, they are distinct in terms of the changes they represent and how they are applied in the markets.

On the left side of a decimal point, a point shows the smallest conceivable price change, while on the right side of a decimal point, a tick represents the smallest possible price change.

A pip, which stands for “point in percentage,” is like a tick because it denotes the smallest shift to the right of the decimal, but it is an important measurement instrument in the forex market.

Points

The highest price change of the three metrics is a point, which only applies to changes on the left side of the decimal, but the other two include fractional changes on the right. The term “point” is the most commonly used by traders to show price changes in their preferred marketplaces. 

A five-point increase in the price of Company ABC stock from $125 to $130 might be described by an investor as a five-point increase rather than a $5 gain. The smallest price increment change on the left side of the decimal point is one point.

 

Some indexes recalculate prices in such a way that investors can follow price changes in points. Futures trading is usually referred to as “points.”  The price of S&P 500 E-Mini (ES) futures, for example, may change from 1314.00 to 1315.00, a one-point difference. Each point of movement has a monetary value, however, the actual amount changes depending on the exchange. 

Ticks

A tick is the tinniest possible price movement to the right of the decimal in any market. 

Ticks don’t have to be counted in multiples of ten. A market might, for example, measure price changes in the 0.25 increment range. A price change from 450.00 to 451.00 is four ticks or one point in that market. When looking at the price of a futures contract, a point comprises ticks, which are the price fluctuations that occur on the right side of the decimal. 

A tick is the smallest price movement that markets can compute. Tick sizes vary by market, and the value of each tick changes each futures contract. The tick size of the S&P 500 E-Mini is 0.25, whereas crude oil is 0.01.

The number of ticks required to increment the point is determined by the size of the tick.

Pips

The term “pip” stands for “percentage in point.” Based on market convention, a pip is the smallest price movement that an exchange rate can make. Most currency pairs are priced to four decimal places.  The last place is the fourth decimal point, representing the smallest change possible.

A pip is the same as one basis point or 1/100 of a percent. The lowest potential move in the USD/CAD currency pair, for example, is $0.0001, or one basis point.

A pip is a unit of measurement for the price movement of a currency pair. Each time the fourth decimal place of the price changes by one, it is characterized as a pip.

Except for those including the Japanese yen, it applies to all currency pairs (JPY). For example, a one-pip shift in the EUR/USD forex pair from 1.1608 to 1.1609 is one pip. One pip of movement happens at the second decimal point for forex pairs that include the JPY. It takes one pip for the USD/JPY to shift from 109.16 to 109.15.

Forex brokers now offer fractional pip pricing, which implies that prices are frequently reported in the fifth decimal place. The “pip value,” or how much money a pip of movement is worth, is determined by the forex pair being traded. The value of each pip is fixed at $10 every $100,000 transacted in pairs, where the USD is mentioned second, such as the GBP/USD. 

Therefore, the key takeaways can be as mentioned below- 

  • Price movements in the financial markets are described using terminology like point, tick, and pip.
  • While analysts use these three phrases interchangeably, they are distinct in terms of the changes they advocate for and how they are put into use in the markets.
  • Some indexes recalculate prices in such a way that investors can follow price changes in points.

 

Who is a liquidity provider? Importance of liquidity providers

Liquidity is a measurement of the number of buyers and sellers present, as well as the ease with which transactions may be completed. The current volume of trades or the volume of pending trades on the market are frequently used to calculate liquidity.

When there is a lot of trading activity and supply and demand for an item, it’s easier to locate a buyer or seller. It simply means there’s a lot of liquidity. It is said to be an illiquid market or one with low liquidity if there are only a few market participants who trade infrequently.

Liquidity Providers (LPs) job is to make it easier for buyers and sellers to exchange securities and other financial instruments by offering a pool of shares (which they control).  To put it another way, they make securities “liquid” by allowing them to be quickly converted to cash. The liquidity provider is involved in currency transactions on both sides. He buys and sells a specific asset at specific prices. It suggests he’s in charge of the market.

 

Liquidity providers ≠ market makers

 

Market makers are institutions that guarantee the execution of orders, such as banks, funds, and other financial institutions. To put it another way, they keep the market moving. On the other side, some brokers do not apply as liquidity providers, instead working as market makers with limited order books. When a broker has a good understanding of how a liquidity provider operates, it’s time to apply to reputable firms and get a leg up on the competition. There are two categories of providers to be aware of.

 

Liquidity providers’ types

Tier 1 and Tier 2 liquidity providers are the two options.

Tier 1 providers are at the top of the list since they work with the world’s largest banks and funds, such as Barclays, Morgan Stanley and other key companies. As a result, such providers ensure maximum liquidity and zero spread.

Tier 2 suppliers serve as market makers for retail clients, determining prices. These firms act as interbank mediators, providing brokers and their clients with less favorable terms. As long as they meet the qualifications, anyone can become a liquidity provider. Individuals can also qualify, though banks, brokerages, and other financial institutions are the most common.

It is important to meet the fundamental requirements for broker registration and license, as well as demonstrating the capacity to conduct the bare minimum of market maker trading functions. Each exchange has its own set of regulations and qualifications for becoming a liquidity provider, but he must purchase or sell a minimum of 100 shares of the stock it is trading.

Importance of Liquidity Providers

Market liquidity is critical for a variety of reasons, the most essential of which is that it affects how quickly you can enter and exit positions. Because there is always someone prepared to take the other side of a particular position, a liquid market is associated with lower risk.

 Traders rely on liquidity providers because they supply a steady flow of prices that allows them to seize any chance of affecting their trading selections. This provides them with more possibilities and better buy/sell spreads, resulting in higher profits on investment.

The liquidity of an asset is also a significant component in determining the spread that a leveraged trading service can offer. The term “high liquidity” refers to a significant number of purchase and sell orders in the underlying market. As a result, the likelihood of the highest price a buyer will pay and the lowest price a seller will accept, moving closer together, increases. To put it another way, the bid-offer spread will narrow.

Because we get our pricing from the underlying market, a lower bid-offer spread here translates to lower spreads on the platform. If a market is illiquid, it is possible that the spread will be significantly bigger. The most important thing to remember is that market liquidity is not always constant; it fluctuates on a dynamic scale from high to low. The location of a market on the spectrum is determined by several criteria, including the volume of traders and the time of day.

It is critical to choose a liquidity source with caution. A dependable and honest provider with a strong reputation, an easy-to-navigate website, and the best quality of online services that can be tailored to specific needs should be chosen. Due diligence is always highly suggested because dishonest suppliers have been known to manipulate the market for their personal benefit, causing major harm to their clients.

To know more how we, at Starting Brokerage, can help you, click here.

Everything You Need to Know About Expert Advisors

If you have been trading in the global forex market for some time now, chances are that you have experienced some bumps along the way. No matter how experienced you are in the industry and at executing profitable trades, sometimes all of us need a bit of guidance and assistance, and one of the most effective ways of receiving this guidance, especially in the global forex market, is through the use of EAs or Expert Advisors.

Traders from across the globe have reported that properly utilizing the power of EAs not only increases control over their portfolio but also equips them to make effective decisions at key crossover points. 

Thus, in today’s article, we will take a closer look at the world of EAs and how you can install and start using one today on the MT4 platform. 

Without further ado, let’s get started. 

What Is an EA?

One of the first and most important aspects we need to understand is the meaning of an EA or expert advisor, especially in the context of the global forex market. 

In simple terms, an EA or expert advisor can be understood as a software which either intimates you about key decision crossovers, as in when to make a particular trade or executes the trade for you, based on preprogrammed conditions. Essentially, you can understand an EA as being a personal assistant who intimates you at moments when a decision needs to be made or performs functions based on your pre-defined orders. 

Mostly, EAs are deployed on the MT4 and MT5 platform, and you have the option of either downloading one and customizing it to your needs or even developing one from the ground up to match and fulfill your trading requirements. 

Advantages and Disadvantages of Using an EA

Now that you know the essential idea behind an EA, shared below are some of the most significant advantages and disadvantages of using one in your day-to-day trading. 

An expert advisor, at its essence, is a polarizing tool, meaning that there is a clear line of distinction between the proponents and detractors of a trade. If used correctly, an EA can prove to be a highly effective tool which essentially scans the market 24/7 and intimates you about opportunities which might have developed overnight. Along with this, most EAs follow a strict trading strategy, which is designed to generate a profit, and since the detection of promising signals are preprogrammed into the software, it can effectively nullify your bias and let you execute trades effectively without emotion coming into the way. 

Although the rigidity of an EA can prove to be a real boon in certain situations, however in others, it can cause you to lose out on the opportunity to evaluate a trade better since most EAs make their decisions based on a certain number of factors, which are limited compared to the human brain. For example, a common drawback of EAs is not being able to process news as and when they are published, and since every money market essentially runs on human emotions, factoring it out might prove to be a challenge rather than an opportunity. 

Additionally, since at the end of the day, an EA is essentially a piece of software that has been built on hypotheses and tested within a simulation, there is no way to guarantee its efficiency until real money is at risk. For example, if you wish to design an EA from the ground up to reflect your trading strategy, and it outperforms your expectation in the simulation, there is no 100% guarantee that in live trading, it will consistently generate profit. One reason behind this being that in live trading, there are a lot many variables at play as compared to a simulation.  

Aspects to Consider Before Using an EA

One of the most important factors you should take into consideration before using an EA is to first test it out in a demo account. If you have purchased the EA from the MetaQuotes store or you have a custom-built one, using it at a demo account will give you the opportunity to reflect how this tool can assist you in your trading process. 

Although the test in a demo account will be limited due to the presence of tight sample size, using it regularly (at least for a week or two) in a demo account will give you the opportunity to get comfortable with it across the verticals of interpreting the recommendations it provides along with understanding how best you can use it alongside your trading strategy. 

Along with this, another important consideration to keep in mind is the fact that EAs can often process a limited amount of information at the same time. As we explained in an earlier example, even the most sophisticated of EAs cannot process news and political information, both of which always have a huge impact on any trade since the entire money market essentially runs on human emotions. 

How Can You Create an EA of Your Own

Now that you know the basics of an EA, along with the points you should keep in mind before using one, shared below is a step-by-step process on how you can create an EA of your own.

The Header is the start of code in the EA framework, and this is where the most significant information is stored. While creating your Header, you can include your indicators and parameters within the Header, followed by inputting all the money management rules you would like your EA to follow, along with any global variables such as stop. 

The next part of the coding process is the special function initialize and special function start. Although these require in-depth technical knowledge to code, you can understand them as being the section which is responsible for retrieving the value of your chosen indicators, address the trading logic you specified earlier in the header section, and also address any current signals and orders. 

The remaining two parts, that is, the special function de initialize and control, are self-explanatory, and they dictate when the initialization process will stop, followed by what control needs to be exercised, whether to notify you with a trade recommendation or simply execute the trade on your behalf. 

Essentially, when you are designing your EA, you need to ensure that the entire process runs on a continuous loop and is not executed only once in a while. 

How to Purchase and Install an EA From the MetaQuotes Store?

Creating an EA right from scratch isn’t for everyone, mainly given the fact that it is complicated and time-consuming. However, a better way through which you can get access to an EA is by downloading one from the MetaQuotes store. Although the ones you come across won’t have the same level of customization as the home-brewed one since it is faster to access, you can get it up and running in less time.

In order to install the EA on your trading platform, follow the below-mentioned steps. 

Step 1: Transfer Your Files

Once you have purchased and downloaded the EA from the MetaQuotes store, locate it on your computer (generally, it will be located in the Downloads folder). Once you have come across it, copy the contents of the folder and navigate to your system’s C Drive, where you can find the MetaTrader folder. Locate the “Experts” folder and paste all the contents by agreeing to all the admin requests presented by your system. 

Step 2: Install the EA 

Once you have successfully transferred the files, the next stage of the process is to start MT4 and locate the Expert Advisor section. Look out for the plus sign and click on it to view a list of the now available EAs to be installed. Select the EA of your choice and drag it onto the charts to activate it and start its operations. 

Step 3: Fine-Tuning to Your Requirements

In order to get the best results out of your EA, you will need to fine-tune its settings. In order to do this, locate the gear icon, adjust the parameters and click on OK to save the settings. Once done, your EA should ideally start performing as per your expectations. 

Conclusion

Getting an EA to assist you in your trading journey is a wise decision; however, you should always be mindful of the fact that at no time should you trust the EA’s advice for all your trading decisions. You always need to remember that the EA is just a tool to assist you in your decision-making and not actually make them for you. 

MT4 vs MT5 : An in-Depth Comparison

If you are looking to start a forex brokerage or already have a brokerage, one question which must have definitely crossed your mind is the difference between MT4 and MT5. A lot of times, even the most experienced of brokerages confuse these two offerings as being successors of each other; however, the reality could not be further. While both the MT4 and the MT5 platforms allow your clients to trade on the global forex market, each of them arrives with a different set of functions and knowing the difference between them is a crucial factor in your success. 

Thus in today’s article, we will share with you an in-depth comparison between the MT4 and MT5 platforms so that you can decide which one suits your requirements better. Without further ado, let’s get started. 

What Is MT4 and MT5?

Before we dive deeper into the comparison between these two platforms, one of the first and frankly most important aspects to understand is the essential functions they offer and the market conditions which motivated their development.

MT4, also known as MetaTrader 4, is a trading platform which was released by MetaQuotes Software in early 2005 to give traders across the world the opportunity to trade in the global forex market. Designed with a beginner first mindset, MT4 quickly became the go-to trading platform for brokers who wanted to execute global forex trades. Due to its simplistic design and backward compatibility, MT4 still is a first choice for many brokers globally.

Contrary to popular belief, MT5, which was released in 2010, is not an updated version of MT4 but rather an independent offering in its own right from the house of MetaQuotes. MT5 was designed with a more advanced and expert mindset, and its primary function was to allow brokers and traders the opportunity to trade in currencies, CFDs, options, futures and more, all of which are not accessible via the MT4 platform. The infrastructure for MT5 is more complex, thus allowing brokers to perform more complicated functions by offering multiple timeframes, pending order types, built-in tools and so on. 

Advantages and Disadvantages

Now that you are familiar with the essential features of both the trading platforms and why they were created in the first place, let us take a closer look at the advantages each of them has over the other. 

Pros

a. Real-Time Access (MT4)

One of the best features of the MT4 platform and undoubtedly the most profitable for brokers is the access to real-time information. MT4 platform allows the broker to access real-time information from the global forex market and execute trades accordingly. The MT4 platform boasts of a separate window which constantly displays real-time information, such as the various listed currencies and stocks along with their current buying and asking prices. Combined with the Depth of Market feature, the MT4 platform essentially empowers the broker to curate their plans in real-time and accordingly adjust their trades.

b. Trade Relevant Features (MT5) 

The MT5 platform is an immensely powerful tool which not only arrives with a variety of features already present in the MT4 platform, but it takes them up a notch via inclusions such as four different order execution types, options to have multiple trading positions and so on. For instance, the MT5 platform allows traders four different order execution types, namely Request, Instant, Market, and Exchange; in contrast to only one type being present in the MT4 platform. Along with this, the MT5 platform additionally allows you to have numerous open positions such as opposite and or same direction within the same trading instrument. 

c. Impeccable Security and Stability (MT4)

Since 2005, the MT4 platform has won several awards and accolades across the globe for the platform’s impeccable safety and stability features. A 129-bit key encrypts all the data present in the platform, along with communications between the client and server. The key additionally supports RSA digital signatures, which ensures that your IP (Internet Protocol) address remains hidden at all times while trading using this platform. Along with security, the platform also allows for high stability, which sets the stage for speed execution, meaning you can execute trades at a faster pace and keep up with the pulse of the market. 

d. Charting and Predicting (MT5)

One of the key determinants of a successful trade is being able to expertly analyze the market movements and forecast the trend. However, in order to run this level of analysis, traders often need access to sophisticated tools which are missing from the MT4 platform. On the other hand, the MT5 platform comes equipped with a variety of tools and data analytics plugins which allows you to seamlessly run an expert analysis of market trends and forecast price movements, setting the stage for more profitable trading. 

Some of the salient features of the MT5 platform include

Cons

However, similar to other trading platforms, both MT4 and MT5 have their fair share of disadvantages and skepticism, the most significant of which are as shared below. 

MT4

MT5

Comparison B/W MT4 VS MT5

Features
Partial Order Filling Policies
Order Fill PolicyFill or KillFill or Kill Immediate or Cancel, Return
Pending Order Types46
Depth of Market
Times & Sales ( Exchange Data )
Technical Indicators3038
Graphical Objects3144
Time Frames921
Economic Calendar
Email System
Transfer Funds Between Accounts
Embedded MQL5 Community Chat
Strategy TesterSingle ThreadMulti-threaded + Multicurrency + Real ticks
Multilingual Unicode
Netting
Hedging
Symbols / Securities1024Unlimited
Supported MarketsForexFOREX / Futures / Options / Stocks / Bonds
Exchange Trading

Conclusion

In conclusion, both the MT4 and the MT5 platforms are advanced trading tools preferred by brokerages across the globe. Now that you have the facts in front of you, which one would you prefer to choose for your brokerage? Let us know in the comments section down below. 

MT4 vs MT5 : Which One Should You Use?

If you have been planning to start your very own forex brokerage for sometime now, one question which must have definitely come to your mind is whether you should use MT4 or MT5. While the names might look similar, a common misconception within the industry is that MT5 is just an upgrade to the previous MT4. However, this is not the case.

To be very specific, both platforms allow traders to trade on the global forex market, and each of them arrives with a wide range of functionalities; however, they both serve very different purposes. While the MT4 platform has mainly been constructed to give traders access to the global forex market, the MT5 platform is an upgrade, and it lets traders access financial instruments such as CFD, futures, and stocks.

But there is more difference between these two platforms than meet the eye, and in today’s article, we will explore exactly that and help you understand which platform would be better suited for your needs. Without further ado, let’s get started.

Definition

One of the first and most important aspects we need to understand before we dive into the differences between the platforms is their essential definitions. 

In simple terms, MT4 or MetaTrader 4 is an electronic trading platform first launched in 2005, and it allows forex brokers to participate in the global forex market. It is one of the most popular trading platforms within the community and is offered by most brokers around the world. The MT4 platform arrives with Expert Advice, Trading Signals, Mobile Trading, and the Market section, all of which are integral components of the platform and are designed to enrich the experience of the modern trader.

On the other hand, MT5 is also a trading platform for forex traders; however, it was specifically designed to allow traders to access futures, stocks, CFDs alongside the regular forex financial instruments. The MT5 platform was launched in 2010, and contrary to popular belief, it is not an upgrade to the MT4 platform. Till date, it is offered by very few brokers as compared to the MT4 platform, and one of the specialties of this platform is the fact that it complies with the US FIFO (First In, First Out) policy and thus suits the widely popular no hedging rule. 

Additionally, one of the main specialties of the MT5 platform can be found in its design and functionality, which allows traders to trade in commodities, options, stocks, and futures, all of which are inaccessible through the MT4 platform. 

Thus, in a way, it can be understood that the MT4 platform is much more preferred by traders outside of the US, while the MT5 platform is more popular among US traders due to its underlying compliances.

Key Differences Between MT4 and MT5

Now that you know the basic definition of the MT4 and MT5 platforms shared, below is the list of key differences between them. 

Features
Partial Order Filling Policies
Order Fill PolicyFill or KillFill or Kill Immediate or Cancel, Return
Pending Order Types46
Depth of Market
Times & Sales ( Exchange Data )
Technical Indicators3038
Graphical Objects3144
Time Frames921
Economic Calendar
Email System
Transfer Funds Between Accounts
Embedded MQL5 Community Chat
Strategy TesterSingle ThreadMulti-threaded + Multicurrency + Real ticks
Multilingual Unicode
Netting
Hedging
Symbols / Securities1024Unlimited
Supported MarketsForexFOREX / Futures / Options / Stocks / Bonds
Exchange Trading

Now that we understand the key differences between the MT4 and MT5 platforms let us understand the two major differences in detail. 

Conclusion: Which One Should You Choose?

After understanding all the differences between both the platforms, the decision of choosing one over the other, comes down to your needs. If your brokerage serves traders outside of the US and do not require fast backtesting and programmable features, along with being able to trade with no technical support from the developer, go with the MT4 platform.

On the other hand, if your brokerage serves traders who need constant technical support, requires fast backtesting capabilities, designs and creates expert advisors, and resides within the US, then choose the MT5 platform. 

The facts are in front of you; all you need to do is make a choice and along the way, if you come across any trouble, make sure you reach out to us at Starting Brokerage, and our team of experts will be more than happy to assist you along every step of the way.

Changes in MetaQuotes Compliance Policy

Metaquotes has recently changed its compliance policy which concerns onboarding of new MT4 / MT5 Whitelabels.

Previously it was possible to order a White Label using companies registered in different countries such as the United Kingdom, Hong Kong, Singapore etc without having any license or business categorization requirement.

Now metaquotes requires the company applying for whitelabel which confirms the company is allowed to conduct the financial services / brokerage activity.

In a nutshell , the whitelabel can only use a company which is legally allowed to conduct brokerage activity either with license or without.

One such jurisdiction which allows to conduct brokerage activity without having a license is Saint Vincent and the Grenadines , which is most popular and widely used by brokers.

Apart from the above company requirements, Metaquotes now verifies also validity of all the contact data provided by the broker such as telephone number, email address, website or domain ownership. All these changes in compliance policy probably was caused by many scam companies which were using reputable jurisdictions to lure and mislead their clients.

Starting Brokerage can help you setup of Saint Vincent Company for your brokerage business , click here for more details or get in touch with us.

How to Launch Your Own Forex Brokerage in 2021

The world as we have known it so far has changed completely, and thus it is time that you revise your plans as an entrepreneur as well. As countries around the world begin their shift towards a self-sufficient economy and new technologies such as blockchain, AI, and machine learning make headlines, it is sure to make an impact on how we have participated in trading forex so far. 

If you are excited to become a part of this ongoing trend and you want to start your very own forex brokerage in 2021, this article is for you, as we will be going through a step by step process on how you can start your own forex brokerage in 2021. 

Let’s get started.

Step 1: Form a Company and Get Your License

The first and most important step you need to follow to start your forex  brokerage is to identify the country you want to register your brokerage company in. Since these technologies and offerings are still relatively new, you want to make sure that you look into the economy of the country, the job market, the technical infrastructure, and most importantly, the rules and regulations of the country in terms of forex  trading. 

While undertaking this process, make sure to keep an open mind and research several countries at the same time in order to determine the best choice which suits and meets your needs.

Step 2: Get a Forex Trading Platform

Once you have set up your company and obtained your financial license, the next step is to obtain the forex trading platform. In simple terms, this software will be at the core of your business and will enable both your clients to manage their trading accounts as well as allow your team to manage the back-office functions. 

A great offering in this line up is MT4, also known as MetaTrader 4. Not only is this software immensely powerful when it comes to forex trading, but it also allows you to white label all its offerings in line with your brand identity.

Step 3: Setup Payment Channels and Liquidity Offerings

One of the most important aspects traders take into consideration when evaluating a forex brokerage is the amount of liquidity they have on offer. In simple terms, you can understand liquidity as an indicator of the overall financial health of your business, and thus you need to make sure that you conduct proper research and source a provider who can supply you with deep liquidity at an economic commission. 

Along with this, you will also need to set up an online payment channel such that all settlements of your business can happen fast. Once both these steps are executed, your technology infrastructure will be complete.

Step 4: Beta-Test Your Offering and Prepare to Go Live

Now that all the key steps in your forex brokerage setup are complete, you need to hire experts and offshore partners to conduct multiple rounds of beta testing across all your offerings. 

The world of forex trading is one of the fastest moving in the whole industry, and thus traders in this domain expect a 100% uptime along with no glitches in the software. Through multiple iterations of beta testing, not only can you pinpoint glitches in your system but also consult technical experts on how to fix them. 

Once the beta testing is complete, now it is time for your forex brokerage to go live and open its doors for the public.

The visitors are more likely to come in touch with you when your website has quality information about the market and placement of orders.

Step 5: Market Your Business

As we continue into 2021, one trend I am sure you would have noticed is that all businesses around you are going digital. Along with this, as the penetration of the internet and smartphones increase, it is only getting tougher for businesses to get in front of their target customers. Thus, as you can understand, just starting your forex trading platform isn’t enough, and you will need to market it properly to reach your target audience. 

A great approach to this can be to create an audience persona of potential customers and use that across all your marketing efforts. Having a detailed audience persona with demographics included will not only help you identify the right target audience but also figure out the most effective methods of reaching them. 

Along with this, make sure that you hire a designer to craft a logo which makes your brand stand out from the competition while effectively communicating your company message, ideals, and values. 

Last but not least, while marketing your forex brokerage, shift the perspective from what you can offer to your customers to what problems of your customers you can solve through your offering. This simple tweak will not only make your marketing effort more humane but also generate a higher ROI.

You can find more about how to market your brokerage via digital marketing by clicking here.

Ending Lines

Starting your very own forex brokerage in 2021 may seem like a daunting task, however, if you implement the steps outlined above, we are sure you can succeed with flying colors. All the best.

Significance Of A Good Website For Your Forex Brokerage

Are you aware of why the websites act as a driving force behind all businesses? Your target audience is most likely to come across optimized resources that show them through an online route to your website. In an age of digital marketing, business revolves around its web presence to be able to edge past the stiff competition.

Few Crucial Points that Make It Inevitable For Your Business to Launch a Website:

Pose Your Website as the Face of Your Organization

The owner of a business needs to lay much emphasis on his website. Your website represents your entire business regardless of the operational volume and efficiency.

The website reflects your vision vividly when it has appropriate content and optimized design and features. Almost half of the work gets done right there!

Let Your Visitors Identify with the Cause

You must inform your customers about the nature and outcomes of using your website. The platform that your website offers to all trading participants deserves a crystal-clear description. All the features ought to be explained with examples.

Like every other trading platform, it should value time. Don’t forget that your trading direction can change in a whisker of time. It can help you reap huge profits or inflict heavy losses.

Display the Market Updates

A website is the ultimate source of market commentary, reviews, and news. Trading experts and coaches provide for genuine reviews on the market scenarios and trends. 

Focusing on the market news and updates are of great help to the participants. Besides promoting all fundamental and technical analysis, a website conveys information concerning specific tradable assets and currencies to traders of varying levels.

Become a Brokerage Firm that Leads the Market

In our attempt to choose a forex brokerage firm, we usually look for one that is well-established. Your website proclaims your authority. Besides giving an insight into your trading platforms, it reflects your experience in the field. 

The visitors are more likely to come in touch with you when your website has quality information about the market and placement of orders.

Consult Your Analytics before Putting in Your Best Efforts

If you wish to know the internet from all angles, then you have to know where you are and where you came from. All of your efforts will go in vain if you don’t present the right information through your website. 

Your website will provide you with quality information concerning your prospects, their inclinations, market conditions, trading trends and demographics. All you need to do is to make good use of Google Analytics and other analytical tools. Tracking such vital information won’t be possible unless you build a website.

Develop a Simple and Updated Website

You must keep all information published on your business website up to date. You can make effective use of your Laptop by updating your website information. For making simple edits, you will not need to hire a coder

Be it about changing description or a date, a few clicks of the mouse is all you need. You can invest your savings over redesigning or acquiring big projects. Don’t give your customers a chance to point out flaws on your site

Get a User-friendly Design

Not very long ago, you could see your business website only on your desktop. Then you saw the phase of developing responsive websites for all types of businesses. These days, you may develop a mobile app or may even create your website in a manner that matches a smart format.

Creating responsive websites has become a norm with most online businesses of late. This way, your information can be presented to your audience via any smart device. Reading your business information over a tablet or smart phone is easy as it shrinks appropriately. You must opt for a responsive design while building a new website.

Educate Your Prospective Users

A website extends quality advice on trading services and products for free. The information gets conveyed in a uniform and well-conceived manner. Few of the visitors may not have much time to place orders.

However, some visitors would analyze and review every detail of trading in advance. It serves their purpose when you update the pages of your website with quality trading information.

Improving customer service is often the key advantage of maintaining a Forex website. It yields a swift electronic medium for processing information furnished by the trading aspirants very easily and quickly. You may utilize text and email messages for broadcasting bonuses and deals besides placing them on the site. Once you can collect the concerns and views of customers over an online platform, it becomes easier for you to execute your plans accordingly.

Why Are The Brokers Still Using MT4 When They Have MT5?

The monopoly of the MetaQuotes Software doesn’t work anymore since the MT4 platform set the milestone for the entire industry. New brokers are no more in a position to offer MT4 since MetaQuotes withdrew vanilla MT4 from the marketplace. MetaQuotes has conveyed its message clearly: MT5 holds the key to your trading future

How It Feels to Explore MT5

The brokers that are currently operating in the market won’t find it tough to offer both MT4 and MT5 simultaneously. However, a large section of the clients is currently dependent on MT4. You may even explore the option of switching over to MT5 at your free will. You must have noticed a substantial hike in market demand for this platform. A large section of the new buyers prefers investing their time and efforts over MT5 rather than the earlier versions.

Using MT5 often becomes mandatory for some market participants that experience new-age trading challenges. The new brokers have to deal with some unknown software and dynamic industry that sets new trends every day. It helps them in dropping the anchor for a new brand. White-labeling and other solutions may seem attractive to new players at a time when the market reflects a high potential for client rejection and financial risks.

MT4 Owes Its Success to EAs

The monopoly that MetaQuotes enjoys doesn’t work in its favor ever since MT4 succeeded in establishing its presence as the new trading standard. The fact that we humans feel uncomfortable to accept changes prevails all over the industry. MT4 was always there and it is still pretty much stable and effective. Computers worth millions have it installed all over the globe.

The retail shift has primarily slackened due to the long row of add-ons that come with MT4. MT4 is the main pillar of support for Copy trading solutions. It has a great many electronic advisors (EAs) in its vicinity.

Most of the community boards and trading forums have littered due to the MT4 custom indicators. You can evade the challenges posed by the add-ons since you won’t be able to take them off the MT4 charts and stick them on MT5. You have to acquire them at your fingertips and right from scratch.

Brokers have to deal with this issue alongside other things. Compared to MT4, it yields further challenges concerning the absence of genuine plug-ins or third-party solutions. Brokers ought to develop their services based on these extras.

MetaQuotes finds comparison in Microsoft. With the release of the latest version of windows, the latest version of MetaTrader grew higher on demand. MT5 helped the stores keep up with the market demand. The individual participants can use it for free, but most traders were happy to pay for the latest Windows version.

MetaQuotes has been struggling to offer MT5 over retail trading platforms. The brokers are middlemen that can benefit from the design of MT5. However, the latest Windows version suits the customers with more security and speed, which is why they prefer to pay for it. MT5 is an upgrade that is aimed at the brokers. Its primary objective is not to help brokers by increasing the flow of trading volume while helping millions of parent traders simultaneously.

MT4 Still Looks Futuristic

For quite some time, a group of experts are considering MT4 to be ineffective. However, they haven’t succeeded in barring the use of the platform. The community continues to use it even today. You must remember that the deployment of MT4 still causes you to meet a monthly charge towards MetaQuotes.

MT4 still extends a sound trading base to millions of traders all over the globe. If the plug is pulled off all of a sudden, it would lead the global market through a phase of chaos and mismanagement. It might prove to be a suicidal move as the damage is deemed irrecoverable.

The move from MT4 to MT5 could happen at a slower pace unless the retail traders accept the latter as a more favorable option. Relying on business becomes difficult for a broker when the retail clients reject it.

It often seems an uphill task for the new players to ask their clients to sign up for a global trading software platform and then fail to live up to their expectations. The more seasoned players gain out of such a situation as it restricts the scope of new competition.

Pros & Cons of Forex Whitelabel

The trading platforms depict some differences with each other. That is one reason why the traders ought to do detailed research while picking a trading platform over others. It is natural for you to have some questions in mind while starting your career as a broker. Also, you must identify a few of the easiest and quickest means of starting your own forex brokerage. It will help you reach out to your audience in no time.

You may reach out to an organization that delivers such services and enables you to rent a portion of their server besides pulling off your headache. In simple terms, for starting brokerage with a White Label provider, you must find a service provider that offers WL Forex brokerage.

How Significant Is White Label for a Business?

The process that one firm follows while buying the product of another firm and marketing it under its brand name is called White Label. Such an act is performed by a notable organization that possesses expertise worth years in handling the MetaTrader 4/5 with all its technical aspects. Besides all admissions, it will even give you access to the client terminal.

It will keep you from making any high-level initial investment while settling the buying process of your trading firm entirely. By opting for an MT4 Forex WL, you may accept the terms of a monthly pay off as you hire their services. Even for a server-side configuration and installation, it is likely to be a minimal setup fee as compared to other services.

Few Key Facts Concerning the White Label

Most traders are already aware of the fact that the trading devices and MetaTrader 4/5 platforms come with their specific advantages and disadvantages. You will even come across a few benefits and restrictions associated with the WL Forex programs.

Pros of the White Label

Low Initial Investment: Putting all your efforts towards buying the entire server could be risky, expensive, and challenging. You ought to get all issues concerning the trading market on your fingertips right at the very beginning. Only then it will be easier for you to set up your feature-laden trading platform while initiating your brokerage firm. However, the initial costs are much lower even when you acquire the same position as the WL model. You may easily avail the MT4 services and achieve the WL by meeting the monthly charge.

Easy Maintenance:  You won’t need to cope with server rents if you hire the WL services. Before initiating the White Label, you won’t need to acquire the configurations of a trading platform. Also, you don’t need to penetrate through the specifications of trade deals. Most of the things are carried out by your White Label service provider.

Simplified Platform: A rookie trader finds it comfortable to step into the trading world when he finds a simple platform. The MetaTrader 4/5 is neither complicated nor is it equipped with features. Most beginners require more time to learn the facets of a sophisticated platform. The WL ensures a comfortable and accessible platform for the rookies. All that you require initially are for practicing and utilizing the MetaTrader 4/5 tools. Once you start using the platform, you won’t need much time to gain control.

Online Branding: Online Branding is all about helping the visitors identify with the presence of a business. By opting for MT4, you will enable your visitors to show the platform on their logo. This, in turn, will help in promoting their brand among the target audience. Remember that your clients would remain loyal to you once you succeed in winning over their trust. Associating the trading platform with a brand while starting brokerage will create more chances of popularizing it going forward. 

Cons of the White Label

Reliance on Platform Creator: You will use the brokerage of new services while renting the server. It will not be possible for you to configure a vast majority of the MT4 server settings that are accessible. Besides, it might not even be possible for you to use the add-ons or plug-ins developed by third parties as it might slacken the whole MT4 server performance. While renting a server, the capacity of your work gets restricted.

Conclusion:

To some extent, you can fulfill the gap of reliance and control, which are amongst the most crucial downsides of the White Label. During the initial phases of your business, you will need to make small investments. You can make it happen by renting the platform through the initial stages.

It will become much easier for you to improve your MetaTrader 4/5 platform as your business acquires more clients while expanding. Tasting success with the newly-launched business gets easy when you hire a reliable and renowned service provider.